How AI reads your brand
Measured, practical writing on generative engine optimization and getting cited.
Google gets 19 billion visits a week
Google draws 19 billion visits a week, and one of its top searches is now ChatGPT. Here is what that scale and that quirk mean for your brand.
Browser share still shapes discovery
Chrome runs seven in ten browsing sessions, and each browser nudges you toward its own assistant. Here is why the default still matters.
How buyers discover brands in 2026
Search, TV and social ads are separated by barely two points as brand discovery channels. Here is the real map, and the door AI is rewriting.
The 15 ways people discover brands, ranked
From search and TV to review sites and billboards, here is the full ranked ladder of how buyers find new brands, and where AI fits in.
Younger buyers use social, older buyers search
Discovery splits sharply by age: under-25s lean to social ads, older buyers to search. Here is how to read the split and set your channel mix.
Where the advertising trillion goes
Global ad spend is $1.16 trillion this year. Here is the channel-by-channel map of where it flows, and why AI sits on top of the biggest slice.
Digital is now most of all ad spend
Digital passed three quarters of global ad spend this year. Here is what that milestone means, and why AI is the next layer on top of it.
In-app ads overtook every other channel
In-app advertising is now the single biggest ad channel at $390 billion, ahead of TV and search. Here is what the mobile-first shift means.
Word of mouth still beats most paid channels
Word of mouth drives brand discovery for 29 percent of buyers, ahead of most paid channels, and it is what AI reads too. Here is why it matters.
Measuring AI referral traffic in GA4
AI assistants send real, measurable visits. Here is how to isolate ChatGPT, Perplexity and Copilot referrals in GA4, and read the number honestly.