The numbers behind Google are difficult to hold in your head. Its main domain draws roughly 19 billion visits every week and around 3.2 billion unique visitors every month. Whatever else is changing, this is still the busiest single place on the internet, and for most brands it remains the largest source of discoverable attention there is.
The tell hiding in the top searches
Look at what people actually type into Google and you find a quiet signpost to the future. Alongside the usual leaders like YouTube, the weather and WhatsApp, the term "ChatGPT" now sits among the most searched queries of the year, around thirteenth, with "GPT" not far behind. People are using the world's biggest search engine to go and find an AI assistant. The two habits are not at war so much as feeding each other, with search still the front door even for people on their way to an assistant.
That interplay is the practical point. A buyer might search, then ask an assistant, then search again to check, moving between the two within a single decision. Being legible to both is not two jobs but one, and the overlap is set out in search still starts most journeys.
What this means for your business
Do not let the excitement about AI pull all your attention away from the channel that still carries the most traffic by an enormous margin. Google at this scale is where most discovery still begins. The smart move is to keep earning your place there while making sure the same pages are structured to feed the assistants people increasingly turn to next. Where that Google traffic splits across engines is mapped in where your search traffic comes from.