How to get cited by AI.
Generative engine optimization is the work of being the source an AI assistant reaches for. Here is the short, honest version.
Be readable
Let the AI crawlers in. Unblock GPTBot and the others, add an llms.txt, and use clean structured data so machines can parse you.
Answer first
Lead with the direct answer, then the detail. Assistants extract from the top of a page, so bury nothing.
Build authority
Credible mentions and citations beyond your own site are among the strongest ways to get pulled into an answer.
Track and adjust
Watch which questions you win, fix the ones you lose, and measure the visits that follow. It is a loop, not a one-off.
The terms, in plain language.
Generative engine optimization. Improving how often and how well AI assistants cite your brand.
Answer engine optimization. A close cousin of GEO, focused on winning the direct answer.
A file that tells AI crawlers what your site is about and what to prioritise.
When an assistant references or links your page as a source in its answer.
How often you are named for a set of questions, compared with competitors.
Google's AI-generated summaries that appear above the traditional results.
See how you score today.
Run a free, measured scan and start fixing what blocks you.