How AI reads your brand
Measured, practical writing on generative engine optimization and getting cited.
A billion people now use AI assistants
More than a billion people now use generative AI, and a quarter used ChatGPT in the past month. Here is what that shift does to being found.
What people actually ask ChatGPT
Most ChatGPT queries seek information, advice and help, not shopping. Here is the real breakdown, and why it is an opening for your brand.
The AI assistant leaderboard for 2026
ChatGPT leads by a distance, but Gemini, Perplexity and Copilot matter too. Here is the real audience and referral picture, ranked.
Why AI excitement is highest in emerging markets
Enthusiasm about AI is far higher in fast-growing markets than in the West. Here is what that leading indicator tells brands about discovery.
Crawled but not cited: the visibility gap
Letting AI crawlers in is necessary but not enough. Here is why a readable site can still go unquoted, and how to close the gap.
When the assistant is wrong about you
An assistant naming you and getting a fact wrong reaches a huge audience fast. Here is why it happens and how to correct the record.
AI brand visibility, explained
AI brand visibility is whether assistants name you, cite you and describe you correctly. Here is what it means and how to start measuring it.
How AI assistants decide which brands to recommend
Assistants do not pick brands at random. Access, clarity and authority shape who gets named. Here is how the shortlist actually gets built.
Why AI assistants don't mention your brand yet
If ChatGPT or Perplexity skips your brand, the cause is usually fixable. Here are the common reasons assistants leave you out, and what to check first.