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How AI reads your brand

Measured, practical writing on generative engine optimization and getting cited.

Getting cited when the assistant writes the answer

When one assistant sends most AI traffic, being the source it quotes is the whole game. Here is what earns the citation, grounded in the data.

Four in five people still use a search engine every month, and it leads brand discovery. Here is why search matters more than ever as it changes.

Google sends close to 90 percent of search referrals, but Bing quietly feeds the AI assistants. Here is the real map, and why Bing matters.

A fifth of buyers discover brands on review and comparison sites, and assistants quote them heavily. Here is how to show up in both.

Assistants lift from the top of a page and reward a direct answer. Here is how to write content an AI can quote, with the query data to back it.

How-to and tutoring questions are a huge share of AI queries. Structuring content as FAQ and steps makes it easy to quote. Here is how.

Structured data turns your pages into labelled facts an assistant can trust. Here is what to mark up first, with a worked example.

Generative engine optimization is the work of becoming the source AI assistants reach for. Here is what GEO means and why it matters for your brand.

SEO wins the ranked list of links. GEO wins the written AI answer. Here is how the two differ and why your brand now needs both.

Getting quoted by ChatGPT or Perplexity comes down to access, answer-first writing and authority. Here is a practical checklist to earn the citation.

llms.txt is a simple file that tells AI crawlers what your site is about and what to prioritise. Here is what it does and how to start one.